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What You Are Doing Today Probably Will Not Drive Your Long Term Conference...
Most conference strategy is stuck! It’s stuck in strategic thinking based on ideas and frameworks designed for a different era. Our current conference growth strategy is out of context with today’s...
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Attitudes That Separate Growing, Healthy Conferences From Declining Ones
So what’s the difference between a growing, healthy conference and a declining one? Well, there are a lot of differences. Leadership—boards, committees, volunteers, staff—of growing, healthy...
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Grow Your Conference By Becoming An Attendee Action Hero
You don’t have to leap tall buildings in a single bound. Nor do you have to fly at the speed of light to respond to a conference crisis. Nor do you have to use your special hidden super powers to meet...
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Seven Reasons Why Your Conference Attendees Don’t Want You To Change
It’s just not the conference is used to be! That’s a common complaint from long-term conference attendees. Often they resist changes or conference growth. Conference organizers have to carefully watch...
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Abandon All But Tomorrow When Planning Your Conference
When do you stop pouring resources into things that have achieved their purpose? asked management guru Peter Drucker. It’s one of Drucker’s signature strategies: abandoning the past for tomorrow. He...
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